Checklist to maintain before setting up an e-commerce site
E-commerce has dominated the shopping market globally. From products to services, everything can be purchased and sold online via e-commerce.
There is an influx of 10.4% growth in the Australian e-commerce market in 2024 (Source: eCommerce db). This has led to a surge in e-commerce website design companies all across the country.
Now, e-commerce website design Australia has dominated the market in producing top-notch e-commerce websites for retail or online brands.
But is creating a website enough? You need to attract customers to your website to make it successful.
For that, you need to keep certain factors in mind before creating an e-commerce website. This blog will explain to you what are the essential factors required to make an e-commerce website successful.
What are the factors for building a successful e-commerce website?
Match the brand’s theme
Your website should align with the brand’s image and identity.
The online store should reflect the brand’s value and theme so that the customer should have the exact feeling as entering the retail store.
A proper e-commerce website will carry suitable photos, graphics, fonts, and typography, which will resemble the brand.
It should also carry accurate products that will resonate with the target customers. The design should also be consistent.
The layout, colour palette, and logo placement all should be designed symmetrically.
Add a simple checkout process
Customers should have the privilege of an easy and streamlined checkout process.
Add vibrant Call-to-action (CTA) buttons and proper cart view to steer shoppers to complete their purchase.
Add popular payment methods so that the customer does not need to go through the hassle of a complicated checkout.
You can hire WordPress development services if you are not familiar with setting up an attractive checkout process.
Optimise for different screen sizes
It is very important to make sure that the website adjusts to every screen size for the ease of shoppers.
People can easily switch from big screens like computers, and tablets to smaller screens like mobiles. Having an optimised website makes navigation easier for the customer, irrespective of the screen size.
This will have a positive impact on the customer’s mind who prefers to buy products from any device at any point in time.
Add an active customer service option
Customers might have queries or complaints regarding a product. Having 24x7 customer service helps offer prompt solutions to the customers.
This helps in resolving issues much faster without too much waiting time. Great customer interaction improves customer satisfaction with the brand in the long run.
E-commerce website design Sydney offers great virtual assistant options for a great customer service setup.
Set up automated emails
It is important to have an email automation system set up to give timely product tracking updates to the customer.
In Australia, WordPress development Sydney offers great email automation services to send out relevant and timely emails to customers and potential customers.
The brand can also send promotional offers, special discounts, and sales which can lure the customer into checking out the website. Via email automation, you can also understand your target audience better as well as potential customers.
Conclusion
E-commerce websites not only define setting up an online store. It determines setting up the online store and running it successfully.
Brand owners need to thoroughly check that everything is in order by conducting trials before the website is made live for the audience.
With the rise of e-commerce website design companies in Australia, you can hire an e-commerce website design company. These companies help to build an engaging website that will attract a lot of customers and grow the business of the brand in the long run.
